Abeddost, H., Zali, N., & Abizadeh, S. (2021). Analysis of the role of urban graphic in the development of Razavi culture with a nostalgic approach and Icon- phenomenon (a case study of Razavi elements in Imam Reza squares in Iran). Haft Hesar Journal of Environmental Studies, 9(34), 39-52. (in Persian)
Ahmadi, T. (2008). Dictionary of urban planning terminology: (Persian – English, english – Persian) including classified urban planning terminology. Tehran: Farazandish Sabz. (in Persian)
Ahmadi, T. (2014). Environmental Advertising Engineering (Urban Advertising Engineering). Tehran: Farazandish Sabz. (in Persian)
Ahmadi, T. (2020). Explaining the components of urban advertising with emphasis on reducing visual pollution: Case study of Tehran metropolis (Unpublished doctoral dissertation). Islamic Azad University, Shahr-e-Qods Branch. (in Persian)
Ahmadi, T., Zakerhaghighi, K., & Pourjohari, A. (2020). The effect of color component on readability of urban advertising. Advanced Materials and New Coatings, 8(32), 2358-2368. (in Persian)
Anoushar, A. M., & Sabzevari, M. (2014). Visual landscape management on urban facades. Tehran: Honar-e Memari Publication. (in Persian)
Asadi Mahal Chali, M. (2016). Gendered spaces and the experience of the city. Tehran: Armanshahr. (in Persian)
Azarniush, M., & Ravanjo, A. (2015). Investigating Visual Contamination and its Indicators in the Cities of Iran (The Case of Shushtar). Peykareh, 3(6), 75-92. (in Persian)
Bahrainy, S. H. (1998). Urban design process. Tehran: University of Tehran Press. (in Persian)
Bakator, M., Borić, S., & Paunović, M. (2017). Influence of advertising on consumer-based brand loyalty. Journal of Engineering Management and Competitiveness (JEMC), 7(2), 75-83.
Chmielewski, S., Lee, D. J., Tompalski, P., Chmielewski, T. J., & Wężyk, P. (2016). Measuring visual pollution by outdoor advertisements in an urban street using intervisibilty analysis and public surveys. International Journal of Geographical Information Science, 30(4), 801-818.
Cowan, R. (1950). The dictionary of urbanism. Tisbury: Streetwise press.
Cronin, A. M. (2010). Advertising, commercial spaces and the urban. Springer.
Dehkhoda, A. A. (1998). Persian dictionary. Tehran: University of Tehran Press. (in Persian)
Eshaghzadeh Torbati, H. (2016, January). Investigating the role of urban advertising in improving the quality of city image. In the 1st national conference on environmental propaganda in Iran. Tehran: University of Science and Culture. (in Persian)
Eskandari, Z. (2015, December). A Look at the Impact of Environmental Advertising on Barsima Shahr. In 3rd International Congress on Civil Engineering, Architecture and Urban Development (pp. 1-9). Tehran: Shahid Beheshti University. (in Persian)
Filin, v. (1998). videoecology. Moscow: Tass-reklama.
Ghaffari Nejad, I. (2014). Peripheral media components. Tehran: Tehran Beautification Organization. (in Persian)
Gharib, F. (2004). Street network in urban design. Tehran: University of Tehran Press. (in Persian)
Ghorbanpour, M., Zali, N., yourdkhani, M., & Azadeh, S. (2018). Evaluation of Effective Factors on Strengthening Vitality of Urban Walkways (Case Study: Alam-Al-Hoda Walkway in Rasht). Journal of Studies of Human Settlements Planning, 13(1), 105-123. (in Persian)
Haeri, V., & Rostami, M. R. (2011). Cultural Advertising. Tehran: Tabalvor. (in Persian)
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Itten, J. (1961). Kunst der farbe= the art of color: the subjective experience and objective rationale of color (A. Sherveh, Trans.). Tehran: Yasavoli Publishing. (in Persian)
Iveson, K. (2012). Branded cities: outdoor advertising, urban governance, and the outdoor media landscape. Antipode, 44(1), 151-174.
Jiuan Jiuan, K. (1984). Outdoor advertising signs in the townscape: A visual resource?: this study is submitted in partial fulfilment of the requirements for the Diploma in Landscape Architecture, Lincoln College, University of Canterbury. (Doctoral dissertation, Lincoln College, University of Canterbury).
Kalantari, H., & Okhevat, H. (2011). Urban landscape planning. Tehran: University Jahad. (in Persian)
Khaki, G.R. (2012). Research method. Tehran: Fozhan pub. (in Persian)
Lang, J. (1987). Creating architectural theory: The role of the behavioral sciences in environmental design. Van Nostrand Reinhold.
Lynch , k. (1960). The Image of the city (M. Mozayeni, Trans.). Tehran: University of Tehran Press. (in Persian)
Mahmoudzadeh, A. (2013). Key research skills in postgraduate doctoral studies. Isfahan: Elm Afarin. (in Persian)
Mitchell, M. (2010). An analysis of road signage and advertising from a pragmatic visual communication perspective: Case study of the M1 Motorway between the Gold Coast and Brisbane. Journal of the Australasian College of Road Safety, 21(2), 55-64.
Mohammadpour, S., Zali, N., & Pourahmad, A. (2016). Analysis of Seismic Vulnerability Factors in Urban Old Texture with the Approach of Earthquake Crisis Management (Case Study: Sirus Neighborhood). Human Geography Research, 48(1), 33-52. (in Persian)
Mo'in, M. (1992). An intermediate Persian dictionary. Tehran: AmirKabir. (in Persian)
Molina, J. R. (2006). Public spaces or private places? Outdoor advertising and the commercialisation of public space in Christchurch, New Zealand. (Master's thesis, University of Canterbury).
Office of National Building Regulations. (2013). National Building Regulations of Iran (Topic 20). Tehran: Iran Development Publishing. (in Persian)
Ogunlade, B. A. (2011). Billboards Placement in Nigerian Cities: Implications. The Nigerian Journal of Research and Production Volume, 18(1), 1-6.
Pakzad, J. (2011). An intellectual history of urbanism (Vol. 2). Tehran: Armanshahr. (in Persian)
Pakzad, J. (2011). An intellectual history of urbanism (Vol. 3). Tehran: Armanshahr. (in Persian)
Pakzad, J. (2018). Theoretical foundations and urban design process. Tehran: Shahidi. (in Persian)
Perez-Latre, F. J. (2007). The paradigm shift in advertising and its meaning for advertising-supported media. Journal of Media Business Studies, 4(1), 41-49.
Pinel, J. (2007). Biopsychology (6th ed, M. Firoozbakht, Trans.). Tehran: virayesh. (in Persian)
Portella, A. (2014). Visual pollution: advertising, signage and environmental quality. London: Routledge.
Pourjafar, M. R., & Alavi Balmani, M. (2012). Videoecology (Compatible & Visual Field With Eyes). Tehran: Armanshahr. (in Persian)
Rogers, R. (2008). Des villes durables pour une petite planete (Kh. Afzaliyan, Trans.). Mashhad: kasra publishing. (in Persian)
Salavati, M. (2011). The Impact of Urban Graphic Design on Urban Communications (Researches on Colors Used in Tehran and the Effect They May Have on It’s Aesthetic Look). Naghsh Mayeh, 4(7), 111-134. (in Persian)
Sayyad bidhendi, L., & Rasoulian, S. (2016). Impacts of billboards on Lahijan urban landscape, based on the proposed regulations to organize municipal boards in Iran by SWOT analysis. Geographical Urban Planning Research (GUPR), 4(1), 51-68. (in Persian)
Sedano, E. J. (2014). Consuming landscape, consuming machine: State, capital, and outdoor advertising in Los Angeles (Unpublished Doctoral dissertation). University of Southern California.
Shahcheraghi, A., & Bandarabad, A. (2016). Environed in Environment: Application of Environmental Psychology in Architecture and Urban Design. Tehran: Tehran University Jahad Organization. (in Persian)
Shamlou, S., Nagizadeh, M., & Habib, F. (2018). Urban-scape: An Analysis of the Approach and Theoretical Background to Develope a Conceptual Framework. Armanshahr Architecture & Urban Development, 11(23), 197-209. (in Persian)
Sully, A. (2015). Interior Design: Conceptual Basis (A. Farzadpour, Trans.). Mashhad: kasra publishing. (in Persian)
Supreme Council for Traffic Coordination of the country's cities. (2017). Instructions for billboards and types of environmental advertisements in urban thoroughfares. (in Persian)
Taghvaei, M., Beik-Mohammadi, H., Zali, N., & Kasaei, M. (2017). Analysis of Barriers and Factors Affecting The Implementation of Projects and Spatial Planning In Tehran Province. Town and Country Planning, 9(1), 1-27. (in Persian)
Talebzadeh, A. (2016, December). Principles of designing store signs and their impact on urban landscape quality. In 4th International Congress on Civil Engineering, Architecture and Urban Development (pp. 1-12). Tehran: Shahid Beheshti University. (in Persian)
Tehran Beautification Organization. (2013). Criteria for environmental advertising in Tehran. (in Persian)
Tehran Beautification Organization. (2020). Archives and information of the Deputy of Commercial Advertising and Coordination of Regional Affairs. (in Persian)
Tehran Municipality Website, (2021). Retrieved 2021, Sep. 25 From
www.Tehran.ir (in Persian)
Wang, J., & Wang, X. (2019). Structural equation modeling: Applications using Mplus. John Wiley & Sons.
Wang, X., & Hofe, R. (2007). Research methods in urban and regional planning (J. Sajjadi, A. Pourahmad, A. Farji & A. Azimi, Trans.). Tehran: DaneshNegar Publication. (in Persian)
Wong. T. W. (1998). The Impact of outdoor commercial signs on the imagebility of Hong Kong.( Master's thesis, university of Hong Kong).
Zali, N., & Mansori S. (2015). Analysis of Key Factors Affecting the Development of Sustainable Transport in the 1404 Horizon of Tehran Metropolis (structural analysis method). MJSP, 19(2), 1-32. (in Persian)